Internal Medicine 2007, the year's premier scientific meeting for internal medicine, was held April 19-21 at the San Diego Convention Center.

ARUP sought to differentiate themselves from other exhibitors and extend trade show presence by implementing a location focused mobile marketing campaign. In addition, the location focused mobile marketing campaign was used to drive exhibit traffic by offering qualified trade show attendee’s a free 4 port hub. Attendee’s who downloaded the promotional message could redeem the offer at the ARUP exhibit by showing their mobile phone.

ARUP accurately calculated the value of a location focused mobile marketing campaign by implementing an exclusive promo. 4 port hubs were only available to attendees who downloaded messages and showed their mobile device at the ARUP exhibit booth. In addition, real time campaign statistics were available through Hitch Media’s web based analytics tool.

With thousands of event attendees in sight and hundreds of exhibitors competing for attention mobile marketing can be a very effective, cutting edge tool to distinguishing yourself from the competition. Trade show attendees don’t have to gather flyers, business cards or other paper goods when they can download everything they need about your company onto their mobile device at no cost.