The Performance Racing Industry Show is the gateway to the worldwide racing marketplace. This event enables over 45,000 buyers from over 40 countries to preview the latest advances in racing technology and products.

Bosch Motorsport, a well recognized and respected name in the performance racing industry, partnered with Hitch Media to deliver branded mobile content to event attendees. The goal was to leverage location focused mobile marketing and present the Bosch name to thousands of event attendees while driving traffic to free industry specific seminars.

Magazine, radio, television are all very familiar marketing methods for this racing industry Goliath. Hitch Media was able to offer a completely new, plug-and-play marketing solution targeted only to event attendees with no waste. Bosch was able to measure marketing efforts through our quantitative, real time, web based campaign reporting tool.