The NADA Exposition features proven solutions from more than 600 companies demonstrating the latest in products, services and technology - in action - on an exhibit floor that covers more than 600,000 square feet. NADA attracts automobile industry representatives who produce or market a product designed to control dealership expenses, help merchandise dealer products, or improve the dealer's profit ability.

eBay Motors was looking for an innovative and exciting way to market their exclusive Local Market pricing as well as the eBay Motors brand to NADA attendees. With over 600 other tradeshow exhibitors in attendance, how could eBay Motors differentiate themselves beyond standard brochures, flyers, business cards, etc?

eBay Motors implemented Hitch Media’s location focused mobile marketing solution at their tradeshow booth and broadcasted exclusive pricing options offered only to NADA attendees. By partnering with Hitch Media, eBay Motors was able to market to the mobile channel giving them a distinct advantage over the other exhibitors.

A great success. Hitch Media mobile marketing solution generated a significant number of downloads and views which translated to qualified sales leads for eBay Motors.