| What is Bluetooth proximity marketing? |
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| Bluetooth proximity marketing allows advertisers to communicate with targeted consumers at Point of Purchase locations within the Hitch Media network by sending short-range messages to Bluetooth
equipped mobile devices. |
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| How do Bluetooth devices communicate? |
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| Bluetooth enabled devices communicate via radio frequency transfer (2.45 Gigahertz frequency) This
radio frequency transfer allows devices to send text, video, music, software, and more without involving mobile service providers. |
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| What is the range of Bluetooth proximity marketing? |
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Hitch Media Inc only targets users within our network partner establishments, marketing range
varies from partner to partner. Hitch Media transmitters are capable of sending a marketers message anywhere from 10 - 100 meters |
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| Do users have a choice whether they want to receive an advertisement or not? |
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| Yes, once a consumer enters the Hitch Media network of retail establishments they are sent content, coupons or discounts regarding that establishment along with a sponsored advertisement. They have the power to opt-in or opt-out of the message. |
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| Example: If I wanted to target your travel channel how would a proximity marketing campaign work with Hitch Media? |
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Marketer sends Hitch Media their creative/message (we can modify ads previously used for other
mediums) |
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Hitch Media account manager implements the advertisers messages onto our central servers
( according to the marketers targeting parameters, campaign dates, etc.) |
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Hitch Media servers send campaign messages to targeted transmitters {Hitch Devices) via
broadband internet connection |
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Hitch Devices transmit the message to consumers who have Bluetooth enabled mobile devices
within Hitch Media's travel related establishments. |
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Check your campaign statistics from our web based reporting tool. All reports are updated in real time |
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