HIMSS hosted 24,081 attendees and 885 exhibitors. Compelling speakers presented more than 300 educational sessions, and valuable connections were made among physicians, nurses, administrators, pharmacists, payors and other key players in healthcare IT.

With so many attendees at the short 3 day event Optio Software implemented a location focused mobile marketing campaign to increase their presence and drive exhibit traffic. Attendee’s who downloaded mobile marketing messages received free wine totes and an invite to the Optio Software cocktail party.

By recording how many wine totes were given and number of visitors who showed their mobile phone for party entrance Optio Software was able to directly measure number of leads obtained from the mobile marketing campaign.

This incentive based campaign created a quantitative, measurable marketing opportunity for Optio Software. Hitch Media’s location focused mobile marketing solution resulted in a significant boost in traffic as well as a unique branding opportunity as the only exhibitor implementing a mobile marketing campaign at the event.