Due to their diverse mix of merchandise and brands Up Against the Wall attracts people looking for both splurges and steals. Prices and products cater to the assorted lifestyle of their customer, making them appealing to anyone who wants to look good and redefine current fashion trends.

Up Against the Wall utilized location focused mobile marketing to lift brand awareness and promote in-store discounts and special offers. Shoppers within proximity to the store were offered free opt-in messages, guiding them to download and take advantage of in-store promotions during the busy holiday season.

Campaign performance was accurately measured by using unique promotion codes tied to the mobile marketing message. Shoppers who downloaded messages could redeem their offer by showing their mobile device at the register during purchase. Store employees tracked sales resulting from the mobile marketing campaign by entering the unique promo code.