Zimmer utilizes location focused mobile marketing to inform attendees of relevant, time sensitive information at the American Academy of Orthopedic Surgeons 2007 Annual Meeting.

The annual meeting gives attendees an opportunity to see many new products and techniques, all at one place and at one time. In addition, the meeting offers a valuable selection of educational courses and symposia related to the orthopedic industry. More than 30,000 industry professionals from around the globe attended the meeting.

As a world leader in orthopedic products and instruments, Zimmer sought to utilize the most innovative form of marketing to reach their target audience – Bluetooth mobile marketing. Zimmer promoted product information, theater presentation times, speaker engagements and more by sending opt-in messages to thousands of event attendees’ mobile devices.

Attendees downloaded mobile content in real-time at no cost. These messages were saved on their mobile device, forwarded to other industry professionals, and used to redeem special offers.

In addition, Zimmer found tremendous value by offering content through digital marketing methods because it reduced paper waste, enabled real time campaign optimization and allowed for quantitative campaign reporting.